Private equity firms and their portfolio companies are both focused on one primary outcome: improving business performance. While this goal may seem simple, the path to achieving it is constantly evolving and the relationship between the two parties is both unique and complex.
It’s a Friday night and you have a packed weekend planned, but instead of enjoying dinner and drinks with friends, you’re stuck behind the computer screen at your home office. At midnight, your company’s biggest sale of the year kicks off and you need to be there to make sure everything goes smoothly – that the landing page is live, works properly and has the right content on it.
Businesses seeking to create and maintain growth need to be firmly committed to budgeting and planning. And while planning and budgeting has traditionally been an annual or quarterly endeavor, to really be successful, it is probably best to always be in a budgeting and planning mode.
Now is a great time to be a NetSuite partner. And for those who are not NetSuite partners, now is a good time to add NetSuite to the portfolio. Why? There is a huge opportunity waiting, courtesy of Microsoft.
Zeta Global has come a long way since its beginnings in 2007. Listed in Forbes’ Top 50 Most Promising Private Companies, the N.Y.-based marketing technology firm is dedicated to retaining and growing customer relationships for today’s leading brands by using proprietary data, advanced analytics and artificial intelligence.