As the industry manager for the advertising, media and publishing vertical at NetSuite, I repeatedly hear executives clamor for more data on how their business is performing. The recent iMedia Agency Summit in Scottsdale, Ariz. was no exception. Particularly, media executives there said they wanted more up-to-date and real-time data about all aspects of their operations, from sales and marketing to invoicing and project management. But almost always, their IT systems were preventing them from achieving that breadth of business information.