Changing buyer behaviors and requirements present some real challenges to traditional IT resellers. In fact, those challenges, which include a shift in the actual buyer and the knowledge necessary to sell to that buyer among others, are only going to become greater, according to Forrester Research.
Amazon’s domination of the retail industry is well known. Its superiority in customer experience has shaped the day-to-day expectations of today’s consumer when shopping online: next day delivery, same day delivery, one-click to purchase and a never-ending stream of products to choose from. It continues to innovate and drive next-generation services for today’s consumer, including its recent launch of ‘try before you buy’ fashion in the UK, a feature that allows subscription members to try up to eight items before they commit to the purchase, once again changing the game for online B2C shopping.
In 2016, NetSuite was localized in the U.K. Fast forward two years, and NetSuite is now localized in Sweden, Finland, the Netherlands, Belgium, France and Germany with growth expanding into Spain, Portugal, Italy, Denmark, Norway and Dubai.
Hardly any company today can grow its business by focusing on a single domestic market. Lots of anecdotes provide evidence of globally conducted businesses growing faster than those oriented mostly in local markets. As the internet has transformed the world into a global village, why on earth (pun intended) wouldn’t a company seek to expand its opportunities and market its products and services worldwide?
Technology is forcing people to reinvent the way work is done. Today, services companies must figure out a balance that works between processes, talent and technology to ensure maximum efficiency. Traditionally, process and people had a symbiotic relationship with one another, but technology – specifically cloud technology – is shifting the way we think about work.