Australian retail executives don’t understand their customers—or their customers’ expectations—nearly as well as they think they do, according to research conducted by Oracle NetSuite in partnership with Wakefield Research and Bob Phibbs, the Retail Doctor.
Topics: Retail Industry
Kelly Scott, NetSuite’s Industry Marketing Lead for the Product Verticals, recently sat down with Chris Benner, Senior Industry Principal of Retail to discuss the major trends and keys to success in the industry in 2019.
Despite the spending, the planning and the hand wringing over how to meet the needs of the modern retail customer, there is still a large gap between what retail executives think consumers want and what they actually want, according to research conducted by Oracle NetSuite in partnership with Wakefield Research and Bob Phibbs, the Retail Doctor.
The trends this year retailers really need to focus on won’t be around the hottest new technologies or latest fads. Instead, companies that focus on delivering consistent, engaging customer experiences will set themselves up for long-term success. But in order to run your business successfully and provide the brand experiences shoppers expect, you must first have the right foundational systems in place.