Kelly Scott, NetSuite’s Industry Marketing Lead for the Product Verticals, recently sat down with Chris Benner, Senior Industry Principal of Retail to discuss the major trends and keys to success in the industry in 2019.
The trends this year retailers really need to focus on won’t be around the hottest new technologies or latest fads. Instead, companies that focus on delivering consistent, engaging customer experiences will set themselves up for long-term success. But in order to run your business successfully and provide the brand experiences shoppers expect, you must first have the right foundational systems in place.
It’s easy to overlook the fact that technology alone will not turn your business into a successful company. Your business must first develop a thoughtful strategy that differentiates it and keeps customers happy. Technology is what can help solve the problems that pop up during that transformation.
Best practices for search engine optimization (SEO) are always changing, and it’s tough to keep up. Customers who have an ecommerce website often ask what updates they should make to their online store to climb up the ladder of the all-important Google search rankings, so I wanted to offer some recommendations.
Attendees of the Internet Retailer Conference & Exhibition (IRCE) left Chicago last week with a renewed sense of optimism. The future of internet retail looks as promising as ever before, as it eats up an increasingly big piece of the $5-plus trillion retail industry.