Ecommerce has emerged as the single biggest growth driver in the worldwide marketplace. eMarketer, a leading independent market researcher, predicts global B2C ecommerce sales will reach $1.5 trillion this year, a 20 percent increase from 20131. And according to Forrester Research, B2B ecommerce spending in the U.S. alone reached $559 billion in 20132. If ecommerce is important to your business then the solution you choose is arguably one of the most important business decisions you will make.
Every high-growth business grapples with decisions around the best business system to manage its expanding operations. Proper planning of an integrated business management software system often takes a back seat to short-term revenue acceleration goals. As a consequence, various disparate applications are installed at different points in time in various functional areas, resulting in business process inefficiencies and software integration challenges. But how did these problems arise in the first place, and how can they be avoided?
Advertising in 2017 will continue to see the wholesale upheaval that is pressuring agencies to adjust traditional business models and rethink operations. Already, the shift from brand-building traditional advertising to metric-driven digital advertising is in full motion. Agencies are building a talent pool that map to client opportunities. To not only survive, but thrive in this environment, advertising agencies need to account for these key trends impacting the industry.
The coming year once again promises challenges and change across the retail sector. Yet, where those previous challenges were often met with technological advances or new approaches to consumer interactions, the best way for retailers to confront the trends of 2017 is with a close evaluation of their foundation. This involves consolidating their core systems and initiating a one-system approach. With a one-system approach, back-end enterprise resource planning (ERP), customer relationship management (CRM) and order and inventory management systems will reside on one platform. Retailers can then get a single source of the truth for customer, order and inventory data in real-time, making that data available to all existing and future front-end, customer-facing systems.
Most businesses, no matter how big or small, have some type of online presence in today’s digital world. But as the ecommerce landscape continues to change, many companies are realizing their systems running their business have become outdated, and can no longer effectively support their business or customer expectations for consistent and relevant experiences across touchpoints.