You’ve likely heard the saying, “keep your friends close and your enemies closer.” That’s the way merchants need to start thinking about marketplaces. Instead of trying to compete against marketplace giants, you can use these channels to increase brand awareness, acquire new customers, expand globally, improve search engine optimization (SEO) and boost sales.
In 1989, Peg and Tim Liebert founded a mail-order company they called Kansas Sampler. The catalog was filled with apparel and gifts related to the state of Kansas and local sports teams. In 1990, they expanded into brick-and-mortar retailing by opening five stores in the Kansas City area.
We’ve witnessed the B2B commerce landscape rapidly change over the last few years. Today’s B2B buyers want convenience and the same user-friendly experience they’re used to from their B2C shopping experiences. For companies to be successful, they must provide an online experience that meets business buyers’ complex requirements and rising expectations.
Buy a new sleeping bag from your mobile phone, submit and track a repair for your tent or get some tips on camping with kids. These are just a few of the features transforming the customer experience on BigAgnes.com.
With the vast geography of Canada, and the decline of the local mom-and-pop soccer shops, Soccer Express saw a need to revamp its business model to focus online. However, its disparate technology systems were holding them back from going full speed into omnichannel success.