Like the rest of the retail industry, home goods retail is in the midst of a major transition. Today’s shopper expects an anytime, anywhere commerce experience. For brands to meet and exceed those customer expectations, they must move from siloed multichannel retailing to frictionless omnichannel commerce.
Mobile point-of-sale (mPOS) adoption is growing at unprecedented rates. According to a report by Transparency Market Research, the mPOS market is expected to reach over $38 billion by 2024*.
When you read about ecommerce platforms, it’s usually focused on the latest and greatest features the solution provides, improving performance or optimizing any number of things like conversions and SEO. Rarely is there much discussion about the tools needed to manage an ecommerce site and how critical it is to a merchant.
You’ve likely heard the saying, “keep your friends close and your enemies closer.” That’s the way merchants need to start thinking about marketplaces. Instead of trying to compete against marketplace giants, you can use these channels to increase brand awareness, acquire new customers, expand globally, improve search engine optimization (SEO) and boost sales.
In 1989, Peg and Tim Liebert founded a mail-order company they called Kansas Sampler. The catalog was filled with apparel and gifts related to the state of Kansas and local sports teams. In 1990, they expanded into brick-and-mortar retailing by opening five stores in the Kansas City area.