NetSuite Lets Global Surf Industries be ‘the Biggest Small Company’

Posted by CuriousRubik on 27 Nov, 2019

Flexible working has become more popular across the globe – and for good reason. Flexible working can empower employees to manage their own time, achieve a better work/life balance and it contributes to an inclusive company culture. Technology plays a big role in enabling companies to roll out flexible working policies, as cloud-based computing can seamlessly connect employees across the globe.

From humble start-up to a $15 million-a-year revenue business, the team at Global Surf Industries has been practicing a flexible working approach enabled by NetSuite’s cloud-based ERP.

Founded in 2002 and with a portfolio of some of the most well-known brands in the Surf and Stand Up Paddle Industry, the team lives by the mantra, ‘Life is better when you surf®’ and this attitude clearly shows in the way the team operates.

All employees are encouraged to work flexibly and in a way that best suits their lifestyle. For example, CEO, Mark Kelly, has been known to spend up to half the year running the business from a yacht.

"The most remote land-based location I've worked from is a small fishing village in Mexico called San Juanico, which is five hours from the nearest airport. But even sailing up the coast, if you're off the side of the land you'll still get a good enough signal that you can connect up pretty easily,” he said.

All of this is made possible with NetSuite ERP, because it brings together all aspects of the business in one place. As it runs in the cloud, the team can manage the business from anywhere.

With no physical office, employees have the flexibility to work from a location that best suits them, using NetSuite as a single source of truth for all operations. GSI uses NetSuite for real-time inventory management with distribution partners across Asia, Europe, North America, Latin America and Africa. The team are able to easily manage subsidiaries in Australia, New Zealand, Hong Kong and the U.S. with just a few clicks.

"The amount of time people spend commuting is unnecessary. Not having an office and working from home is irrelevant to our customers because of the service levels we provide,” Kelly said. “Our focus is on driving growth and providing an excellent customer experience.

"We have a 'biggest small company' mindset and it allows you to see what the business actually needs and often it doesn't need people. It just needs better processes and that's where we're going with EDI (electronic data exchange) and automation, where we have scripts running through NetSuite. We're eliminating data entry all together and we're making all accounts payable electronic from our third-party logistics providers within a year.”

With a team of just 17 employees, Global Surf Industries is certainly on its way to becoming the ‘biggest small company.’ It now sells in 74 countries and is in the process of expanding to Europe. After all, life is better when you surf.

“NetSuite has allowed our team to focus on customers and work towards our main goal—becoming the biggest small company we can possibly be. We don’t feel encumbered by anything and there is really nothing we can’t do, it’s more about what we want to do,” concluded Mark.

Do you want to learn how to better balance your work and personal life? Read a special report on  How to Run Your Business Without Burning Out

Quotes in this blog were originally featured in The Australian Financial Review.

 

 

Read More

Topics: Retail Industry, ECOMMERCE, B2B ecommerce

NetSuite Helps Customers Build Cutting-Edge Ecommerce Sites with SuiteCommerce Extensions

Posted by CuriousRubik on 03 Apr, 2019

NetSuite this week made it easier for customers to boost their marketing efforts, improve site design and integrate their website with popular applications with new SuiteCommerce extensions. These extensions empower non-technical users to quickly build outstanding customer experiences that will help businesses succeed not only online, but across all channels.

Read More

Topics: ECOMMERCE, B2B ecommerce

Six 2019 Food and Beverage Trends on Trial

Posted by CuriousRubik on 21 Jan, 2019

Rolling out “on-trend” initiatives can have a profound impact on your restaurant, from enhancing brand image and guest satisfaction to increasing efficiency and profitability. Identifying and setting those trends before your competition gives your restaurant a distinct competitive advantage. In the fast-paced, ever-evolving restaurant environment, it’s easy to waste time chasing the wrong trend, or to fall so far behind that you lose relevance. From motherless meat and CBD-infused foods to robots and next-gen fast casual, we’ve put six of Baum + Whiteman’s 2019 F&B trends on trial to sift through what’s worth adopting so you don’t have to.

Read More

Topics: NetSuite, B2B ecommerce

B2B Leaders Learn About Digital Forces Shaping Their Industry at B2B Next

Posted by CuriousRubik on 11 Oct, 2018

At the start of the B2B Next Conference & Exhibition, conference founder Andy Hoar shared a revealing story. Six years ago, a company hired him to host a B2B ecommerce event and a dozen people showed up. Last week, 700 people sat in front of Hoar for the inaugural B2B Next event in Chicago, a clear sign of the tremendous interest in and growth of this field.

Read More

Topics: wholesale distribution, B2B ecommerce, netsuite technical blog

B2B Next Podcast: Build a B2B Ecommerce Strategy Before Technology

Posted by CuriousRubik on 12 Sep, 2018

It’s easy to overlook the fact that technology alone will not turn your business into a successful company. Your business must first develop a thoughtful strategy that differentiates it and keeps customers happy. Technology is what can help solve the problems that pop up during that transformation.

Read More

Topics: ECOMMERCE, NetSuite, B2B ecommerce, Netsuiteblog

Featured E-Books

  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik
  • NetSuite CuriousRubik

Follow Us

twitterfacebook3linkedin1google_plus2play125


 

badge Original

We are proud to announce that we have been awarded the Prestigious Partner Of the Year Award @ NetSuite SuiteWorld, a global event of NetSuite with over 7000+ attendees and hundreds of partners. CuriousRubik is humbled and honored to win this award, and motivated to continue developing SuiteApps and delivering best in class NetSuite services globally.