Distribution may appear to the untrained eye to be a fairly straightforward industry, but in all reality it is evolving more rapidly than ever before. From increased competition and changing business models to a barrage of new, innovative technologies, the way distributors do business is starkly and fundamentally different than it was even five years ago. In an age with such pronounced structural change and competitive pressures to risk not changing is to risk failing.
Take a second to consider what’s more difficult – managing 32,000 parts in a 75,000-square-foot warehouse with legacy systems that frequently requires workers to track quantities by hand; or implementing a new warehouse management system in just three months to automate those processes and create efficiencies in time for the company’s busiest part of the year.
Sales teams have always been rather skeptical of CRM solutions and they may even avoid its implementation to a point that it may start having negative effects on business. The main reason behind this behavior has been believed to be the nature of the sales team itself. While sales teams have been trained to interact effectively with other people, they have trouble bringing the same level of interactivity when communicating with CRM software.
We recently had an opinion piece on data interoperability in the cloud published by Supply Chain Brain and in this blog post we’d like to expand on a few themes.
At our SuiteWorld conference in May, I had the pleasure of meeting and speaking with a number of our wholesale distribution customers. Wholesale distribution is one of the oldest and most successful verticals within NetSuite, and represents one of the most diverse and interesting sets of customers among the more than 10,000 organizations running NetSuite.