Most businesses, no matter how big or small, have some type of online presence in today’s digital world. But as the ecommerce landscape continues to change, many companies are realizing their systems running their business have become outdated, and can no longer effectively support their business or customer expectations for consistent and relevant experiences across touchpoints.
Take a second to consider what’s more difficult – managing 32,000 parts in a 75,000-square-foot warehouse with legacy systems that frequently requires workers to track quantities by hand; or implementing a new warehouse management system in just three months to automate those processes and create efficiencies in time for the company’s busiest part of the year.
Retailers and fashion brands are under enormous pressure to provide better shopping experiences while remaining profitable. That has meant evaluating different technology platforms with the hope of improving the customer journey efficiently and cost-effectively. Yet most are scratching their heads at where to even begin.
As midmarket B2B sellers move toward ecommerce, those deploying single-stack solutions are experiencing far greater success than their peers using best-of-breed software, according to a new Forrester Consulting Report.
Editor’s note: This is part of a series of retail “War Stories” the team at NetSuite has gathered during its many discussions with retailers and brand manufacturers about the biggest challenges they are faced with today.