Like the rest of the retail industry, home goods retail is in the midst of a major transition. Today’s shopper expects an anytime, anywhere commerce experience. For brands to meet and exceed those customer expectations, they must move from siloed multichannel retailing to frictionless omnichannel commerce.
Industry forecasts predict manufacturers and wholesalers will spend more annually on ecommerce technology than online retailers by 2019. When companies are embarking on their B2B ecommerce technology investments where do they start? This was the topic of a panel at the B2BecWorld Executive Seminar in New York City this month. I caught up with panelist, Mark Fitzgerald, COO of POS Supply Solutions to share more insight on how the company made its technology investments. POS Supply Solutions, a distributor of point of sale and transaction supplies, was an early adopter of NetSuite ERP and recently completed the suite by adding SuiteCommerce Advanced and the Bronto Marketing Platform.
When Hollywood powerhouse Reese Witherspoon founded her Draper James clothing, accessories, and home apparel line in 2015, it was with the mind to make everyone from from Greenville S.C. to Greenwich, Conn. feel as though they could utter a friendly, “y’all.”
Your B2B Ecommerce Platform Needs to Provide More Than Just Purchasing Capabilities
Succeeding at B2B commerce takes more than an attractive website. Companies need to create sites that engage business customers, maximize their buying efforts and save them time. A B2B ecommerce platform should not only provide an online web store, but also deliver to your customers password-protected, self-service capabilities to manage all aspects of their business relationship. Three key areas of a supplier's relationship with their buyers that you should make sure your B2B ecommerce platform supports are purchasing, billing and support.
The first time customers arrive at your company’s digital doorstep, they make an evaluation of your brand unconsciously, in a fraction of a second. In that first glance, visitors judge the credibility of your site based on the design elements. They haven’t yet read any content, compared prices or seen your competitive shipping services -- they form a gut feeling about your brand; and then, if they decide to stay on your site, they’ll look for ways to justify that feeling.